When Is The Best Time To Send An Email Blast?

August 15 2011

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By: Allsion N. Lewis

With 294 billion estimated emails sent every day, the average person owning 1.6 email accounts, and 75 emails a day received in each of those accounts, when is the best time to send an email blast to ensure it gets open and converted?

best time to send email

While many factors affect the performance of an email campaign, one of the most important keys to launching a successful blast is the time and day the email is sent at. So, when is the best time to send an email blast? There must be some golden formula somewhere revealing this precise information right? Wrong.

This mythical golden formula does not exist - if it did, those 294 billion emails would be launched at the same time, on the same day, every week, every year. What can be calculated and analyzed though is a unique formula for your particular mailing list.

Your strategy is going to very significantly depending on whether or not you are launching a B2B or a B2C campaign, what your desired 'conversion' is, and the general trends of your market. Essentially, there is no universal golden formal, instead one that is golden to you.

The tricky part is obviously figuring out what that formula is. Here are some factors to take into consideration and tips to help you figure your formula out:

As I mentioned above, the most important thing to remember when it comes to launching an email blast is that there is not one golden time to send - its a matter of finding the time that is best for your customers. Once you've found this time, be sure to continue to monitor it as email habits are constantly changing on both the marketing and recipient fronts.